Mangosteen As A Business

Mangosteen X

Xanthone-Rich Antioxidant and Immune Support* From the jungles of Southeast Asia comes an exciting plant that is extremely important for today's health. Laboratory test have shown that the rind of...

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Starting your own business requires you to get in touch with the market and learn about what your public wants. This is vital for any business, but it is especially important if you are thinking of starting your own mangosteen business.

In order to cater to your clients, you need to learn about your product and find a way to market it to those that aren’t aware that they need mangosteens yet. You see, the big secret about marketing is that nobody is marketing a basic need.

The ideology behind marketing has always been about marketing extras, but if you latch on to the basic needs of people and infer that mangosteens are one of those needs, you can tap into a gold mine of consumers that will make your mangosteen business most profitable.

Mangosteen Research Study #19
Summarized by Narace D. Seudeal, Ph.D.

Findings:
Researchers isolated three new xanthones, mangostenol (1), mangostenone A (2), and mangostenone B (3), from the green fruit hulls of Garcinia mangostana, mangosteen fruit. NB: There are about 200 naturally occurring xanthones. The mangosteen fruit (mangostana garcina)
possesses 40 of these xanthones with even more being discovered via research.

Study:
Xanthones from the green fruit hulls of Garcinia mangostana. J Nat Prod. 2002 May;65(5):
761-3. Suksamrarn S, Suwannapoch N, Ratananukul P, Aroonlerk N, Suksamrarn A. Department of
Chemistry, Faculty of Science, Srinakharinwirot University, Bangkok 10110, Thailand.
sunit@psm.swu.ac.th

The big secret behind the mangosteen business is that it is, in all likelihood, a product that nobody really actually needs. It is not a vital part of the human nutritional need structure, and its benefits are not inclusive in the basic human needs benefit structure.

In other words, you need to champion mangosteens as a product that goes beyond your human needs structure and gives you more than what you need. Somehow this must be connected to a need inherently.

Mangosteens are a great product because they offer a lot of benefits and additional nutrients beyond what most people get in a day. However, they do not offer a medically necessary dose of anything if the person taking mangosteens is generally healthy.

Finding Your Mangosteen Market

With the last statement in mind, going to work on discovering your market for your mangosteen business becomes the next project in setting up your commercial venture. You need to find the target market that involves people who are less than capable or less than knowledgeable about their own general health.

Your market should include people that are not informed about general health issues and do not know how to include various dietary benefits in their daily life. This does not deem that particular market to be lower in intelligence, nor does it suggest that they are ignorant. It is, however, a reasonably realistic demographic given the cross-section of people that live in this world.

After you have established your demographic, you can now proceed with the first step in many to creating a viable mangosteen business. Your marketing plan will enable you to sell your mangosteen business model as a product that people “need” when they are not getting enough balance and nutrition in their dietary plan.

Mangosteen Research Study #8
Summarized by Narace D. Seudeal, Ph.D.

Findings:
The investigators studied an extract of the fruit hull of Mangosteen, Garcinia mangostana L., mangosteen fruit. On the basis of pharmacological data, they determined that alpha-mangostin and gamma-mangostin (xanthones in mangostana) are a histaminergic and a serotonergic
receptor blocking agent, respectively. That is, they have the ability to prevent allergies and inflammation.

Study:
Histaminergic and serotonergic receptor blocking substances from the medicinal plant Garcinia mangostana. Planta Med. 1996 Oct;62(5):471-2. Chairungsrilerd N, Furukawa K, Ohta T, Nozoe S, Ohizumi Y.




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More Information and Resources for Mangosteen Benefits

  • Mangosteen Supplements
    As of today, almost all studies having to do with mangosteens have been done in a laboratory. There is thus little human research that would indicate how a mangosteen supplement would be beneficial, such...
  • What is a Mangosteen Fruit?
    Mangosteen trees are tall, pyramid-shaped trees that probably originated in Southeast Asia. They are grown in Asia, India, Africa and some areas in Central and South America. Mangosteen fruit trees are...
  • Tne Benefits of Mangosteen Fruit
    Mangosteen is also known as the ‘Queen of the Fruits for its many qualities and benefits. Indeed, the benefits of the mangosteen fruit are becoming more and more recognized throughout the world. We...
  • Mangosteen for Fibromyalgia
    The xanthones that are found in the mangosteen fruit have many beneficial properties and offerings, and have even been found to help with that of fibromyalgia. There is a significant relationship between...



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